PITTSBURGH - PHILADELPHIA - CLEVELAND
The digital marketing agency Sales Odyssey supports you in setting up an effective marketing strategy. We rely on the most profitable levers to achieve your goals quickly without long-term concessions: Inbound marketing, SEO, Marketing automation, digital communication and of course web development!
Here's why :
50 %
of sales generated by companies that know how to use lead nurturing.
33 %
lower acquisition cost for sales generated by companies using lead nurturing.
72 %
companies deploying a content strategy are seeing a significant increase in the number of leads.
Dans cette vidéo, nous vous expliquons pourquoi ça n’a jamais été aussi complexe de vendre et l’importance de créer le bon processus de vente.
Having a pretty website no one ever sees is useless. It is at the heart of your digital marketing strategy. Well-designed your website will be the most effective of all your company's sales. Is that the case?
Whether you go through a strategy of natural referencing, paid referencing or digital communication via social networks, the key issue of lead generation is to succeed in attracting the right propsects, those who need your services.
"I don't understand, I have a traffic but nothing happening", today having a website and attracting leads is important but it is not enough anymore. You need a detailed understanding of the process of converting visitors into customers. This process is inbound marketing. But this requires being well equipped and having the right amount of know-how. Are we discussing it ?
Referral marketing is the moste profitable lever you can deploy. In B to B, it increases your conversion rate by 70% and a customer's lifetime value by 16%. However, companies that have developed an effective customer referral program are extremely rare.
Whether we are talking about natural referencing or social media, doing extras there will bring you absolutely no results. These are extremely powerful but also very demanding acquisition channels. Implementing an effective strategy is complex but will certainly increase your turnover.
You are convinced that you need a digital agency but in front of the multitude of actors you are lost? How to make a choice ? We offer you three keys, those that we apply ourselves, yes we too sometimes have to be accompanied ;-).
Trusted Process
You've found a digital marketing agency that sells you their process. But do they use their own medicine? If they don't, they either don't believe in their process or they actually don't know how to implement it.
Proven Results
What are the agency's results? An agency that can't do it for itself cannot be trusted. Use tools like Semrush to evaluate website authority and traffic to confirm the agency's skills.
The Right Partner
A good advertising agency will accompany you for a long time, throughout your growth. There are loads of advertising agencies, pick the one you'll want to work with for the long haul.
You are deep in the weeds of your own marketing strategy and you don't know what you don't know. Give us a shot. let us help you solve your issues and get your marketing to the next level. You are one form away from getting the results you want.
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Two-thirds of the decision-making process is done without even talking to your teams. Marketing, whether on your website or social networks, is therefore essential!
Digital is a great tool but you are not the only ones on the spot. This is true regardless of the channel, so it is essential to create strategies that “scale” and have a growth return. Sounds blurry? Call us, we will show you.
Digital marketing is actually an extremely broad field. It brings together very effective techniques which, well combined, are unstoppable! Still need to find it...
Far too many companies operate in “reaction” to competition. Chasing the hare in your sector is exhausting, you will always spend more to get the same thing. Stop suffering, impose your rhythm!
Digital marketing is vast, often messy but essential in today's world. We don't do everything, if you're looking for a 360° squared agency that knows how to "do everything", it's not us. We focus on certain pillars, those that have the most impact on growing a business.
Content is king! Creating the right content to attract, educate and convert your prospects is the key to solid growth.
Content strategy
Identify the most important content, those that will naturally fit into your prospects' buying journey.
Content writing
We provide you with everything you need to be able to write effective content and thus convert your customers and refer you. Of course, we are also able to produce this content for you.
Content distribution
The challenge today is not only to have content, it is also and above all to ensure that it is correctly distributed. Natural referencing, communication on social networks, we support you to make the most of the tools at your disposal.
SEO is probably the most profitable and scalable channel in digital marketing today. Its complexity frightens, wrongly.
SEO Audit
Is your site able to reference itself well? Does it have any major flaws? What avenues for improvement for quick and long-term victories?
Technical optimization of your website
The technical structure and performance of your site are very important for your natural referencing AND your ability to convince your visitors. A hand ?
SEO Strategy
A good site is good but if you are ambitious you are going to need a good content and SEO strategy. There is no room for chance on search engines.
A good website speaks to your customers, takes their journey into account and converts them. The rest is paint.
Website architecture
Often overlooked, it is the key to the effectiveness of your website. We create an effective architecture to present your products and services effectively by taking into account the journey of your customers. You can always take a chance “but there are some who have had problems”.
Design and development
Depending on your needs, we can design and develop your site using our favorite CMS, Webflow. For specific and very ambitious needs in e-commerce, for example, we rely on a solid network of partners to achieve your objectives.
Technical and semantic optimization
We do not do all this for fun, your site must bring you turnover and therefore traffic. We optimize each page for this purpose!
Do you have content? It's great! Do you have traffic? Perfect! Would you like to make them customers now?
Creation of lead magnets
Literally a “lead magnet”, the idea is to create premium content, with high added value, to distribute to your leads in exchange for their contact details. This is a key step to feed your database.
Deployment of a marketing automation solution
Marketing automation requires a good tool to work, it is all the more important that it will manage personal customer data so it must be chosen carefully. We take care of everything.
Monitoring and optimization
Despite “automation”, marketing automation is not completely automatic, it must be brought to life and optimized. Setting up scoring, new content, A/B testing, we've got you covered!
Social networks have plenty of flaws but they are a great sounding board for your marketing. Shall we do it?
Communication plan
What are the right social networks for your business? How to be there? How often and with what type of content? We guide you step by step.
Web Stories
It means nothing to you and yet it is a new format that will revolutionize the web. Led by Google, we are among the few European agencies to master this format and know how to integrate it into a communication and natural referencing strategy.
Creation and distribution of content
A plan is good. Implementing it is better. We support you to create your content and distribute it effectively on all social networks.
What about advertising?
Advertising is the go-to for most companies and agencies. Not for us. It can be a great complement to a comprehensive digital marketing strategy, but it is not the end all be all. Why? Because the second you stop spending, you stop earning from your marketing efforts. More importantly, there are a ton of downside to advertising that most companies downplay (Adblock, technical issues, expensive ad prices, high competition, click farms & robots, ad fraud, time-consuming...). Advertising has its place in a successful digital marketing strategy. When building upon strong marketing foundations can be a surgical tool that accelerates your growth. Advertising at the wrong time, with the wrong agency, will burn through your budget faster than you think and you'll nothing to show for it.
Do you have an ambitious marketing strategy? Want to boost your business efficiency? Or are you a little lost and trying to structure your growth strategy? You are in the right place.
You are deep in the weeds of your own marketing strategy and you don't know what you don't know. Give us a shot. let us help you solve your issues and get your marketing to the next level. You are one form away from getting the results you want.
Do you still have a few questions about what a digital marketing agency is?
Marketing is changing at breakneck speed, and excellence is essentially achieved by continually testing new things. Each client, each internal project is an opportunity for us to increase our experience. You will only find this expertise within an agency (a good one 🏺).
Yes. More seriously, better than a promise, a thousand and one references or a game of lying poker. Everything we recommend, we apply to ourselves. So you have all the elements you need to see that we know what we are doing.
Oh yeah, I hadn't thought of that, damn. There are lots of agencies and some are very competent, so I will only have two “tips” to help you. Trust only those who really believe in what they sell and those whose way of marketing and selling you like. If it's us, we'll be happy, if it's not us, too
Human being. This is the enigma that the sphinx proposed to Oedipus in Greek mythology. The rest of the story is pretty creepy so we'll spare you. It was to see if you were following ;-).
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