The Blog that grows your business

Wireframe: What is it and how to use it?

The wireframe is the so-called “wire” model of an interface. In web design, this diagram makes it possible to visualize the structure and the functionalities of a website or an application.

What you need to know about Copywriting for your Business

Copywriting is not a new concept, everyone can write a text. But can we do it WELL? That is what we are going to explain to you in this article.

UI Design: Definition and tips for designing your site

UI design: the field of application of the user interface is the graphics of the user interface so that it is aesthetic and ergonomic.

UX design: what is user experience and how to work on it?

UX design: The discipline that allows you to increase the performance of a website or application by meeting user expectations.

Call to action: definition, tips and examples

Call to action: The essential tool to push your visitors to action!

Search Engine Optimization or how to rank on Google?

Search Engine Optimisation (SEO) is an essential part of digital marketing. Find out how to optimize the SEO of your website!

Web Stories: The complete guide to a revolutionary format

Web stories offer engaging content similar to social media stories. The difference? Full control over the content and its lifespan!

What You Need To Know About Marketing Positionning

What is marketing positioning? How to set it up without making mistakes? Here are the best practices!

Content Plan: What it is and How to Use It

What is a content plan? Why and how to use it? We will tell you everything in this article!

How to write good articles for your Content Marketing Strategy

You have to know how to write an article for your content marketing strategy. Let's see how to switch a blank page into killer content !

How to build an effective digital communication strategy

Digital communication strategy: a powerful lever to expand your business and attract new leads.

How to Successfully Market Your Website Using Webflow

Webflow is a trendy website builder! Is it worth it though? Here's what we think.

Marketing automation: definition and examples to boost your acquisition

Marketing automation is a must in digital marketing today. Discover our 6 examples of marketing automation!

Everything you need to know about lead nurturing

Lead nurturing's goal is to improve your prospects in the marketing funnel. This abstract concept doesn't speak to you? We will explain it all to you!

How to create an effective marketing funnel?

The marketing funnel is the set of steps that allow you to transform an unknown person into a customer thanks to your marketing actions. It is essential to master and optimize it, we will explain it all to you!

Tips and tricks for writing web content

Having quality content writing is essential to ensure visibility on the web and make a difference. In this article, we give you all the tips and tricks.

What are SMART Goals? Definition and Examples

Utilize the SMART method to define Specific, Measurable, Attainable, Relevant, and Time-based goals.

5 types of lead magnets to attract your potential customers

Understanding how to create an effective lead magnet and the intricacies of setting them up are important to boost your lead generation.

How to use the AIDA model to improve your content

The AIDA Method is a reference Marketing technique. The acronym AIDA stands for Attention, Interest, Desire and Action.

Understand the concepts of Leads, Prospects, MQL, and SQL

Lead or Prospect? MQL or SQL? Each of these terms designates a very specific stage in the sales cycle. Here is what you need to know.

Understand your LinkedIn Company Page Analytics

Creating opportunities with its LinkedIn page is possible by understanding your LinkedIn Company Page Analytics.

Create and manage an optimized LinkedIn Company Page

The second part of our guide on the LinkedIn company page. How to create a LinkedIn company page and how to manage it efficiently?

The Guide To Creating Your Content Marketing Strategy

Content is king in B2B and defining your content strategy is absolutely essential. Discover the 3 essential steps for an effective strategy!

Best marketing automation platforms in 2022

The ultimate guide to choosing the right marketing automation tool for your business in 2022.

Learn the best Use Cases of Pinterest for B2B Companies

What is Pinterest? It's the eternal forgotten part of your SMO strategy! Understanding how Pinterest works will reveal its immense potential.

How to create an effective marketing video for your content strategy?

Video marketing is now essential, it brings 27% more clicks and increase by 34% your average conversion rate . It's time to get started!

What is content marketing and why you should use it?

Content marketing is a fundamental pillar of b to b marketing in 2022. But what is it? What are the differences with inbound marketing?

Jobs To Be Done, the 3 Dimensions of Customer Jobs

The Jobs To Be Done framework is an outcome-driven innovation tool that allows you to deeply understand your customers' needs. Discover it!

The 3 pillars of Account-Based Marketing

Account based marketing is the B to B sales and marketing strategy with the best ROI. Only one prerequisite, a good sales and marketing alignment.

Define Your Buyer Persona in 3 Steps

A buyer persona is a game-changer when you are serious about your marketing and sales strategy. Here is how to create your Buyer Personas.

What you need to know about LinkedIn Company Pages

Taking full advantage of your Linkedin business page is not easy. We explain what this page is for and what it provides!

Sales Enablement: The Guide (Definition, Strategies and Tools)

Sales enablement is an approach that aims to give sales teams the tools to achieve their goals. Find out how to set it up?

Lead Qualification Process: How to qualify a prospect?

Sales qualification is the first step in any sales process. Without a solid discovery plan your sales are sure to fail.

How to master the art of closing deals

The closing is the stage that arouses the most fantasies in a sales process. The closing is above all the result of a good mastery of the stages of the sales process.

Everything you need to know about Sales Performance Management

Sales performance is the backbone of a business. It can boost it or destroy it, which is why sales teams must be well structured and animated to achieve good results.

Why NEAT Selling™ and how to use it in a sales process?

The implementation of NEAT Selling™ methodology in your sales process, encourages your sales reps in active listening to achieve better opportunities in prospecting.

What is social selling and how to apply it?

Social Selling : How to sell through social medias?

What is DISC and What It Means for Your Sales Strategy

The DISC method, short for Dominant, Influential, Stable and Compliant, also known as the “color method”, is a sales technique as well as a management method.

Everything you need to know about the OKR Framework

The OKR framework is at the center of the success of companies like Intel and Google. It would be a shame to miss it, right?

What is MEDDIC, and why should you use it?

MEDDIC enables you to better qualify your prospects and drive sales. Leverage this method to boost your sales results thanks to this guide.

How to Build a Successful Profile on Linkedin

LinkedIn has become a real prospecting tool. 80% of leads generated in B2B come from this social network . Here's a guide to optimizing your profile.

What is a business proposal and what is its role in the sales process

The commercial proposal is an essential step in every sales process. However, it is frequently misunderstood and rarely utilized. Writing a commercial offer is not just putting a price on a general presentation. Let's see how to make it a weapon of mass conversion!

How to Grow Your Business Every Year

How do some companies manage to grow so fast? They have a solid growth strategy rooted in a deep customer understanding.

How to use the BATNA negociation technique

Negotiation is an integral part of the sales process. BATNA is a very effective sales and negotiation technique that allows you to better prepare for the end of the sales cycle by leading successful negotiations.

Master your B to B sales process with SPANCO

The SPANCO method is an acronym for Suspect, Prospect, Analysis, Negotiation, Conclusion, and Order ongoing. SPANCO describes the process of transforming a prospect into a customer through the 6 phases of the sales process.

Is the BANT Sales Framework still effective in 2021?

BANT is a classic sales and lead qualification technique. In 2021, it should be adapted to new trends!

How to use LinkedIn Search to find Leads

LinkedIn Search tips and tricks, from Boolean queries to advanced LinkedIn Sales Navigator search filters.

Why model the B2B Buyer's Journey?

The B2B Buyer's Journey has become increasingly complex. Model your customer's journey to design a winning B2B client acquisition strategy!

SPIN Selling: The Ultimate Guide

SPIN Selling is a well-known sales technique that provides a research-backed framework based on 4 stages & questions to close more B2B deals!

How to sell more using LinkedIn Prospecting

LinkedIn is a powerful prospecting channel that can grow your business. Learn how to get new customers through LinkedIn Prospecting & Social Selling